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The Muse Fashion Show

Publication – Do Manh Cuong, hybrid design

When one wants to focus on the evolution of the society, it tends to history, fine arts, literature references that are spoken of. Fashion is apparently futile, but is the best indicator of the zeitgeist because it touches on everybody for many reasons.

One of today’s most talented designers in Vietnam and perhaps the most famous is Do Manh Cuong (DMC) who studied fashion in France. His credo is that “We know urban men and women in Vietnam need a fashion statement that represents their characteristic style and in a cosmopolitan way. DMC offers simple yet chic fashion, high quality clothing at affordable price. ”

To mark five years of activity, he wanted to dazzle the audience with his show “The Muse” on December 19. Preparations had put all possible superlatives into the media:  the most expensive (VND5 Billion), the largest number of models (50 male models, 50 female models), a catwalk of 50-meters long, and the presence of Vietnamese celebrities.


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Cholon, Saigon

Traditions and superstitions in Cholon during Tet

Cholon, Saigon

On New Year’s Eve, the Vietnamese remain in their home, just before the transition to the new year to welcome the ancestors through prayer. On the altar they have put fruits, including watermelon and traditional cakes such as banh Chung, symbolizing Earth with its square shape.

After this rite, some people choose go right away to the pagoda to pray to their own deities at the pagodas. I have chosen to go Cholon, Saigon’s Chinatown, the liveliest and most popular area to observe these traditions.


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Towers of Saigon

In the magazine the Guide – Top of Saigon

This article  has been published in the 2013 Janurary issue of The Guide, cultural magazine of the news paper Viêt-Nam Economics News.

When I returned to Ho Chi Minh City in 2010 I was surprised by the presence of large towers standing among colonial houses as my taxi journeyed from the airport to the city centre. With a mix of both nostalgia and admiration, I felt that a new page of Saigon’s architectural history was about to be turned.


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Peroni style – cinemagraph at the Velvet club

Peroni style

The cinemagraph is a picture in which there is a slight movement of an element of the scene and / or a change of light. It gives the illusion of watching a video sequence while having the appearance of a picture as the entire image remains static

Although this principle is quite old, it was really used in an artistic way by the photographers Kevin Burg Jamie Beck during the Fashion Week in 2011. They have also registered the term cinemagraph as a trademark.

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Editorial and photos – Phu Quoc, between mangroves and magical trees

Located off the coast of southern Vietnam, Phu Quoc was at one time a place for the exiled and imprisoned. Until recently, it took eight hours on a merchant ship to reach the island from the mainland.  This remoteness, though, was instrumental in the island retaining most of its natural treasures.

For most of the people, its main attractions are its beaches and the sea, with visits to jungle waterfalls also being popular. These two elements – saltwater and freshwater – have given birth to a vital ecosystem, a porous border between the sea and the land: mangrove swamps


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Habitat Mud house at Ha Giang

Photo of the province Ha Giang – a personnal affair un Dong Van

This  article whic I wrote after my trip in the mountains of Nord du Viêt-Nam has been publisged in the Guide, issue december 2012.

” I’m contemplating the mountains crossed by the stripes in geometric pattern similar to the locals clothing fabrics. These people have found refuge here, among  the heights that scare both Hans and Kinh people from the lowlands. To grow rice, they patiently engraved the land into embroideries of laces that are stretched as far my eyes can see. These strata are marks of time like the concentric circles of a tree.


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Photos traditional vietnamese art – Fight for Silk and Lacquer

Like any artistic project, you never know if your interest is really shared by others. Writing a proposal to the University of Fine Arts was a first step. Some pictures were then published in a solo exhibition. Following the positive feedback, I submitted this portofolio to some magazines without much success.

After the meeting with an editor woman who understood you finally, the series was published by The Guide, a cultural supplement of the newspaper Vietnam Economics.

This theme of youth and art will surely have part 2. Stay tuned

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Ô Féminin TV: interview Magali An

Publication in Paulette magazine – TV around the world

An interview with Magali An, journalist sent to Vietnam, Cambodia and Laos for the french TV Magazine Ô Feminin whose concept is “[..] to bring back stories from around the world, sharing experiences, exchanging and comparing the views of each other and to learn more about the traditions, trends, culture of some country, always with an female point of view “.

I have worked with Magali during her tour in Vietnam – Camboge in the preparation of the interviews in Saigon, Hanoi and Phnom Penh, during the filming and for the photos of the making-off.

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Elle, is that you ? ( Photos in Elle Magazine Viet Nam)

For its October issue, ELLE Magazine Vietnam has ordered me a series of photos for their Living section. I had to take picures of a place of Ho Chi Minh City reflecting the spirit of the magazine.

The editor sent me the item in Phu My Hung District, the modern and contemporary town on the other side of the River Saigon. I had some doubts especially as nobody has recently visited this house.Although this is a modern villa with pool but the occupants, as elsewhere, ended up to forget the initial decoration. The owner especially like the red color. Inspiration near the temperature of ice.




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