Peroni style – cinemagraph at the Velvet club
The cinemagraph is a picture in which there is a slight movement of an element of the scene and / or a change of light. It gives the illusion of watching a video sequence while having the appearance of a picture as the entire image remains static
Although this principle is quite old, it was really used in an artistic way by the photographers Kevin Burg Jamie Beck during the Fashion Week in 2011. They have also registered the term cinemagraph as a trademark.
In the Inlen Gallery Boutique
For this series for their site www.peronistyle.vn in Vietnam, the Italian brand Peroni wanted to play on codes of seduction associated with fashion and lifestyle of Saigonnese yuppies. The shoot was done in a hype club, the Velvet. A shooting both video and photo in which I oversaw lighting, directed the models following the ideas of the art director.
Finally it is seems that the girls who run the game despite appearances.
